April 29, 2019

How Important Is It to US Agency and Marketing Professionals that Publishers/Ad Networks* Offer a Multiplatform Solution**? (% of respondents, March 2019)

Description

US ad buyers were asked how important it is that publishers, ad networks and demand-side platforms (DSPs) offer a multiplatform solution that includes both incumbent TV and online (desktop and mobile) video under one media buy, given that hardware devices (TV, game console, set-top box/STB, ... DVD/Blu-ray player) are becoming connected and internet ready. Responses include very and somewhat important.More
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Chart Title

How Important Is It to US Agency and Marketing Professionals that Publishers/Ad Networks* Offer a Multiplatform Solution**? (% of respondents, March 2019)

Publication Date

April 29, 2019

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