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December 1, 2018

Social Media Platforms Used by US Marketers, by Platform, 2016-2020 (% of respondents in each group)

Social Media Platforms Used by US Marketers, by Platform, 2016-2020 (% of respondents in each group)

Description

eMarketer analyzed multiple sources to estimate the number of marketers that are using social media for marketing purposes. The chart shows how many marketers use Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube for marketing.

Methodology

Estimates are based on the analysis of survey and tracking data from various research firms; industry-specific adoption trends of Facebook marketing tools; and consumer Facebook adoption trends.

Featured In

Social Commerce 2019Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social CommerceConsumers Are Influenced by Brands on Social

Sources

eMarketer

Chart Title

Social Media Platforms Used by US Marketers, by Platform, 2016-2020 (% of respondents in each group)

Publication Date

December 1, 2018

Sources

eMarketer

Featured In

Social Commerce 2019Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social CommerceConsumers Are Influenced by Brands on Social
Topics
Social Media MarketingUnited States
Social Media Platforms Used by US Marketers, by Platform, 2016-2020 (% of respondents in each group) | EMARKETER