May 10, 2019

Number of US Direct-to-Consumer (D2C) Brands Advertising on TV, Q1 2017-Q1 2019


This chart shows the quarterly number of direct-to-consumer (DTC) brands advertising on national TV for Q1 2017-Q1 2019.


Data was provided to eMarketer by MediaRadar.


Data is from the May 2019 MediaRadar report titled "A Year in Television: Overview of TV Advertising in 2018 and 2019." 13,600 brands that advertised in the US TV market were analyzed during Q2 2018-Q1 2019. MediaRadar offers ad sales intelligence for brands across multiple media platforms.