April 24, 2019

What Are the Leading Drivers for Programmatic In-Housing for Brands in the EU-5? (% of respondents, by country, March 2019)


This survey asked brands in France, Germany, Italy, Spain and the UK what their top 3 objectives were for programmatic in-housing. Responses included campaign effectiveness, cost efficiency, extended audience reach, better audience, real-time optimization, ROI attribution, data management and ... cross-channel planning.More