Personalized Content from Companies that US Internet Users Find Appealing vs. Commonly Receive, March 2019 (% of respondents)
This report is about consumer attitudes toward personalization efforts of companies. This chart shows which type of personalized content that US consumers commonly see or feel is the most appealing to receive from companies. Types of personalization include their name, related products, updates on ... price or availability and deal reminders.More
Data is from the April 2019 Periscope By McKinsey report titled "The Art of Personalization — Keeping it Relevant, Timely and Contextual." 2,523 internet users ages 18-69 in France (n=505), Germany (n=508), the UK (n=500) and the US (n=1,010) were surveyed online during March 2019. Respondents were selectively evaluated by age and gender.