Travel Marketers Worldwide Who Plan to Increase Their Digital Ad Spend in 2019, by Type and Vertical, Nov 2018 (% of respondents in each group)
Travel marketers worldwide were asked how they plan to spend their 2019 advertising dollars across various types of ad channels. The chart shows planned digital ad spend broken out by the following travel verticals: airlines, hotels, DMOs, attractions, car rentals and cruises.
Data is from the February 2019 Sojern, "State of the Industry: The 2019 Report on Travel Advertising." 611 travel marketers worldwide were surveyed online during November 2018. 83% were from travel agencies and 17% of respondents were from travel suppliers. Respondents identified their regions of advertising responsibility as (note respondents could cover more than one region): Asia-Pacific (65 respondents), Europe (307), Latin America (150), the Middle East (37) and North America (245). All travel marketers in North America were from the US. Travel marketers in Europe could represent multiple countries. The breakout of European countries represented is as follows: France (135), Germany (108), Ireland (44), Italy (128), Spain (129) and the UK (205).