April 25, 2019

WeChat and Tmall Loyalty Programs Adoption and Synchronization* Among International Beauty Brands in China, 2017 & 2018 (% of total tracked by Gartner L2)

Description

This chart shows the percent of international beauty brands in China that have a loyalty program on both Alibaba Tmall and WeChat, and those that have synchronized loyalty points on the platforms.
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Chart Title

WeChat and Tmall Loyalty Programs Adoption and Synchronization* Among International Beauty Brands in China, 2017 & 2018 (% of total tracked by Gartner L2)

Publication Date

April 25, 2019

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