April 1, 2019

US Upfront TV Ad Spending, 2016-2020 (billions and % change)

Description

This chart shows the historical and forecast figures for US upfront TV ad spending and growth rates in 2016, 2017, 2018 and 2020.

Note

eMarketer benchmarks its US Upfront TV ad revenue figures against Media Dynamics Inc., for which the last full year measured was 2018.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from ... other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.More
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Chart Title

US Upfront TV Ad Spending, 2016-2020 (billions and % change)

Publication Date

April 1, 2019

Sources