How Likely Are US Internet Users to Choose a Store that Offers Select Services? (% of respondents, by age, Dec 2018)
US consumers were asked how likely they are to choose a store based on various services. The retail services that consumers were asked about were mobile point of sale used by store associates, self-checkout, ability to pay via mobile wallet or retailer app, same day delivery, and free delivery. The ... chart shows how younger consumers' responses differed from older consumers' responses. More
Data is from the April 2019 BRP Consulting report titled "Consumer Shopping Habits: The Generation Gap" sponsored by Manhattan Associates. 1,298 US internet users ages 18+ were surveyed online during December 2018. Internet users were 46% male and 54% female. Internet users were from the following generations: Gen Z (5%), millennials (30%), Gen X (24%), baby boomers (35%) and seniors (7%). Generations were defined as the following age ranges: Gen Z (18-21), millennials (22-37), Gen X (38-54), baby boomers (54-72) and seniors (73+).