April 12, 2019

On Which Select Platforms Have Mobile Users Worldwide Encountered Undesirable Content*? (% of respondents, 2018)

Description

Mobile users worldwide were asked if they had encountered undesirable content on select platforms: Facebook, YouTube, Google, Mobile Games, Instagram, Snapchat.

Methodology

Data is from the April 2019 AdColony, "The AdColony Brand Safety Survey." 931 mobile users ages 16+ worldwide were surveyed during 2018. Respondents were located in North America (57.4%), Europe (9.3%), Asia Pacific (8.7%), Central/South America (6.4%) and 18.5% declined to specify a location. 53.0% of respondents were female, 36.7% were male, 2.7% identified as non-binary/other and 7.6% declined to answer. 70% of respondents were ages 35+.
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Chart Title

On Which Select Platforms Have Mobile Users Worldwide Encountered Undesirable Content*? (% of respondents, 2018)

Publication Date

April 12, 2019

Sources