On Which Select Platforms Do Mobile Users Worldwide Prefer to Encounter Ads? (% of respondents, 2018)
Mobile users were asked what platforms they prefer to ecounter ads on: Facebook, Google, YouTube, Instagram, Snapchat, and Mobile Games.
Data is from the April 2019 AdColony "The AdColony Brand Safety Survey." 931 mobile users ages 16+ worldwide were surveyed during 2018. Respondents were located in North America (57.4%), Europe (9.3%), Asia Pacific (8.7%), Central/South America (6.4%) and 18.5% declined to specify a location. 53.0% of respondents were female, 36.7% were male, 2.7% identified as non-binary/other and 7.6% declined to answer. 70% of respondents were ages 35+.