April 16, 2019

Top 5 Pharmaceutical Brands, Ranked by US Total Media Ad Spending, 2018 (millions)


This chart shows top 5 pharma companies in the US ranked by total media ad spending in 2018. Companies are AbbVie, Pfizer, Xeljanz, Chantix and Eli Lilly.


Measured media spending includes digital (internet display and paid search), magazine (B2B, consumer, local, Spanish-language and Sunday magazines), newspaper (free-standing inserts, local, national and Spanish-language newspapers), outdoor and cinema, radio (local, national and network radio) and TV (broadcast, cable, Spanish-language, spot and syndicated TV).