April 12, 2019

US Private Marketplace (PMP) Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)

Description

This chart details eMarketer's estimates for the amount US advertisers will invest in private marketplaces, a specific form of programmatic advertising and real-time bidding (RTB) between 2016 and 2021.
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Chart Title

US Private Marketplace (PMP) Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)

Publication Date

April 12, 2019

Sources

Source information is only available to PRO subscribers.