April 12, 2019

US Open Exchange Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)

Description

This chart explains how much US digital advertisers will invest in open exchanges when participating in real-time bidding (RTB), a specific form of programmatic advertising. It looks at investment from 2016 to 2021.
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Chart Title

US Open Exchange Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)

Publication Date

April 12, 2019

Sources

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