April 12, 2019

US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)

Description

This chart details eMarketer's estimates for the amount US advertisers will invest on programmatic direct digital display advertising from 2016 to 2021. Programmatic direct includes social ad spending, preferred deals and programmatic guarantees.
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Chart Title

US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)

Publication Date

April 12, 2019

Sources

Source information is only available to PRO subscribers.