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April 12, 2019
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
Description
This chart looks at eMarketer's US digital display ad spending forecast for real-time bidding (RTB), a form of programmatic advertising. It further breaks down RTB ad spending into open exchange and private marketplace (PMP) ad spending.Note
Programmatic digital display ads are ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.Methodology
Estimates are based on the analysis of various elements related to the ad spending market; including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to the other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, media publishers and other industry leaders.Chart Title
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)Publication Date
April 12, 2019