Podcast: Does RTB Violate the GDPR?

eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.

"Behind the Numbers" is sponsored by Salesforce. Listen In.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.