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EMARKETER

Podcast: Does RTB Violate the GDPR?

Audio by eMarketer Editors  |  Jun 27, 2019
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Podcast: Does RTB Violate the GDPR?
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eMarketer Podcast
United States

eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.

"Behind the Numbers" is sponsored by Salesforce. Listen In.

US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
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