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March 28, 2019

Programmatic Display Ad Fraud Rates Worldwide for Sites with vs. Without Ads.txt, Q2 2018-Q4 2018 (among impressions analyzed by Pixalate)


Data was provided to eMarketer by Pixalate.


Data is from March 2019 Pixalate "Q4 2018 Ads.txt Trends Report." Data is based on more than 7.5 million domains utilizing proprietary analytics tools. The research represents data collected during January 1-December 31, 2018. These domains were measured each month to identify sites that have ads.txt files implemented. The information is reflective of root domains only, and duplicates were removed from subdomain ads.txt files. Pixalate is a fraud protection and data intelligence platform.