What Is the Average Number of Images and Videos US Digital Shoppers* Expect to See for a Product on an Ecommerce Site? (by age, Jan 2019)
Shoppers in the US expect to see more images than videos for products on ecommerce sites.
Data is from the March 2019 Salsify report titled "2019 Consumer Research: 5 New Rules to Tackle Shoppers’ Rising Expectations on Your Brand." More than 1,000 US digital shoppers ages 18+ were surveyed online during January 15-17, 2019. Digital shoppers made an online purchase at least once in 2018.