What Content Performance-Related Metrics Do the Companies of B2B Marketers Worldwide Currently Use? (% of respondents, Oct 2018)
Over half of B2B marketers measure their content by using unique visitors, qualified leads and page views.
Data is from the March 2019 SiriusDecisions "State of B2B Content Study, 2018." 316 B2B marketers worldwide were surveyed in two waves and completed during March-October 2018. The respondents were all B2B marketers that were manager level or higher and directly contributed to content lifecycle in some way. SiriusDecisions is a B2B research and advisory company.