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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 13, 2019

How Are Content Responsibilities Structured Within the Organizations of B2B Marketers Worldwide? (% of respondents, Oct 2018)

How Are Content Responsibilities Structured Within the Organizations of B2B Marketers Worldwide? (% of respondents, Oct 2018)

Description

B2B marketing organizations structure content responsibilities differently, including having a centralized content team servicing multiple regions/business units or having each business unit work with its own content team.