Social Media Activities Performed by US Social Media Users, by Platform, Feb 2019 (% of respondents)
Viewing photos was the number one activity among Facebook, Instagram, Snapchat and Pinterest users, while Twitter users primarily watched videos. Viewing photos was the second most popular activity on Twitter. Other favorite activities include sharing content, consuming news, networking, ... finding/shopping for products and promoting their business.More
Data was provided to eMarketer by Cowen and Company.
Data is from the March 2019 Cowen and Company report titled "Shoptalk 2019: Key Takeaways for Ecommerce, Visual Search, and Fulfillment." 2,500 US internet users ages 18+ were surveyed online during February 2019.