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March 5, 2019
What Are the Biggest Organizational Barriers US* Retailers Face in Implementing Location Intelligence? (% of respondents, 2018 & 2019)
Description
Retailers cite consumer privacy concerns, lack of provable ROI and the "creepiness" factor as the biggest obstacles to building out location intelligence.Methodology
Data is from the March 2019 Retail System Research (RSR) report titled "Location Intelligence in Retail: The Value of 'Where'" sponsored by Esri. 116 retail executives in Europe (1%), the UK (26%) and the US (73%) were surveyed online during December 2018-January 2019. Respondents reported their 2018 revenues as less than $249 million (7%), $250 million-$499 million (20%), $500 million-$999 million (25%), $1 billion-$5 billion (33%) and $5+ billion (16%). Respondents represented retailers who sold in the following product categories: apparel/footwear/accessories (29%), brand managers (2%), FMCG (13%), general merchandise (34%), hard goods (15%) and hospitality/restaurant/retail services/entertainment/other (8%). 38% of the respondents were C-level excutives and 61% were middle management (VP/Director) or senior management (SVP). Esri is a mapping and spatial data analytics technology firm.Chart Title
What Are the Biggest Organizational Barriers US* Retailers Face in Implementing Location Intelligence? (% of respondents, 2018 & 2019)Publication Date
March 5, 2019