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February 15, 2019
US Net Digital Ad Revenues at Amazon, 2017-2021 (billions, % change and % of US digital ad spending)
Note
Digital ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media, search ads (including contextual text links, paid ... inclusion, paid listings and SEO), sponsorships, lead generation (referrals) and video (including advertising that appears before, during or after digital video content in a video player). All numbers are eMarketer estimates.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Featured In
What if Amazon Let You Buy from a TV Ad?Sources
Chart Title
US Net Digital Ad Revenues at Amazon, 2017-2021 (billions, % change and % of US digital ad spending)Publication Date
February 15, 2019