February 21, 2019

Which Metrics Are Travel Marketers Worldwide Currently Using to Measure the Effectiveness of Their Marketing Investments? (% of respondents, Nov 2018)

Description

Website traffic is the most popular metric travel marketers use to measure ad effectiveness. Cost per booking is another popular metric that about half of travel marketers use to measure the performance of an ad.
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Which Metrics Are Travel Marketers Worldwide Currently Using to Measure the Effectiveness of Their Marketing Investments? (% of respondents, Nov 2018)

Publication Date

February 21, 2019

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