Already have a subscription?Sign In
Access All Charts and Data
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 21, 2019
Which Metrics Are Travel Marketers Worldwide Currently Using to Measure the Effectiveness of Their Marketing Investments? (% of respondents, Nov 2018)
Description
Website traffic is the most popular metric travel marketers use to measure ad effectiveness. Cost per booking is another popular metric that about half of travel marketers use to measure the performance of an ad.Chart Title
Which Metrics Are Travel Marketers Worldwide Currently Using to Measure the Effectiveness of Their Marketing Investments? (% of respondents, Nov 2018)Publication Date
February 21, 2019
Sources
Source information is only available to PRO subscribers.