What Do Brand/Agency Professionals Worldwide Believe Is the Biggest Challenge in Influencer Marketing? (% of respondents, Jan 2019)
Most brand/agency professionals worldwide think that the biggest challenge in influencer marketing is measuring ROI.
Data is from the February 2019 Zine "Influencer Marketing Report: What's Next For Influencer Marketing?" 200 brand/agency members worldwide and 1,000 influencers worldwide were surveyed during December 2018-January 2019. Zine defines influencers as individuals with over 15K followers on at least one channel who engage in branded collaborations. Zine is an influencer software and marketing company.