February 14, 2019

Leading Influencer Marketing Challenges According to US Marketers, Jan 2019 (% of respondents)

Description

Challenges with influencer marketing such as spotting fake followers, inauthentic engagement, social algorithm changes, building an always-on strategy and rising influencer costs.

Methodology

Data is from the February 2019 Mediakix "Influencer Marketing 2019" survey. 162 marketers at agencies, consumer-facing brands and B2B companies were surveyed during January 15-25, 2019. Over 90% of respondents were US-based.
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Chart Title

Leading Influencer Marketing Challenges According to US Marketers, Jan 2019 (% of respondents)

Publication Date

February 14, 2019

Sources