Leading Influencer Marketing Challenges According to US Marketers, Jan 2019 (% of respondents)
Challenges with influencer marketing such as spotting fake followers, inauthentic engagement, social algorithm changes, building an always-on strategy and rising influencer costs.
Data is from the February 2019 Mediakix "Influencer Marketing 2019" survey. 162 marketers at agencies, consumer-facing brands and B2B companies were surveyed during January 15-25, 2019. Over 90% of respondents were US-based.