Social Media Channels/Formats that US Marketers Find Most Effective for Influencer Marketing, Jan 2019 (% of respondents)
The most effective channels and formats that marketers find effective for influencer marketing among instagram posts, instagram stories, youtube video, instagram video, blog posts, facebook posts, facebook video, tweets, facebook live, youtube live, and twitch livestream.
Data is from the February 2019 Mediakix "Influencer Marketing 2019" survey. 162 marketers at agencies, consumer-facing brands and B2B companies were surveyed during January 15-25, 2019. Over 90% of respondents were US-based.