Which Areas Do Client-Side Marketers Worldwide Expect to Top Their Company's Priority List in 2019? (% of respondents)
Top three marketing areas that companies are prioritizing in 2019 are better use of data for effective audience segmentation and targeting, improving customer intelligence and insights and integration of marketing tools for better workflow.
Data is from the February 2019 Econsultancy report titled "2019 Digital Trends" in partnership with Adobe. 12,815 business professionals worldwide from various industries were surveyed online during November-December 2018. Respondents were from the client-side (60%) and supply-side (40% including agency marketers, consultants, technology vendors and other service providers) from companies with a business focus of B2B (31%), B2C (32%) or both (37%) located in Asia (24%), Australia/New Zealand (8%), Europe (47%), Middle East (2%) or other (5%).