Alert
February 6, 2019

Internet Users in the US and Europe* Who Believe that Select Personalization Methods Are Ethical, Dec 2018 (% of respondents)

Internet Users in the US and Europe* Who Believe that Select Personalization Methods Are Ethical, Dec 2018 (% of respondents)

Methodology

Data is from the February 2019 RSA Security report titled "RSA Data Privacy & Security Survey 2019: The Growing Disconnect Between Consumers and Businesses". 6,387 internet users ages 18+ in France (1,014), Germany (2,038), the UK (2,076) and US (1,259) were surveyed online during December 18-27, 2018 by YouGov Plc. Data has been weighted evenly for each country to produce an "average" value.

Featured In

Do People Actually Want Personalized Ads?Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences

Sources

RSA

Chart Title

Internet Users in the US and Europe* Who Believe that Select Personalization Methods Are Ethical, Dec 2018 (% of respondents)

Publication Date

February 6, 2019

Sources

RSA

Featured In

Do People Actually Want Personalized Ads?Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
Topics
Consumer Privacy & SecurityPersonalizationFranceGermanyUnited KingdomUnited States

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