January 28, 2019

What Are the Leading Motivations of UK and US Companies for Investing in Emerging Technologies for Branding and Marketing? (% of respondents, Dec 2018)

Description

Customer engagement and experience (40.5%) is the number one motivation for investing in emerging technologies. The next four responses are equally important amount respondents: efficiency and resource saving (15.0%), customer loyalty (13.6%), brand awareness (13%) and brand consistency and ... control (11.2%)More
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What Are the Leading Motivations of UK and US Companies for Investing in Emerging Technologies for Branding and Marketing? (% of respondents, Dec 2018)

Publication Date

January 28, 2019

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