February 1, 2019

US Traditional Media Ad Spending Growth, 2019 (% change)

Note

TV spending includes broadcast TV (network, syndication and spot) and cable TV. Radio ad spending includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air. eMarketer benchmarks its US out-of-home ad spending projections ... against Outdoor Advertising Association of America (OAAA) data, for which the last full year measured was 2017. Out-of-home spending includes alternative, billboards, cinema, street furniture and transit. More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from ... other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.More
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Chart Title

US Traditional Media Ad Spending Growth, 2019 (% change)

Publication Date

February 1, 2019

Sources