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February 1, 2019
US Traditional Media Ad Spending Growth, 2019 (% change)
Note
TV spending includes broadcast TV (network, syndication and spot) and cable TV. Radio ad spending includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air. eMarketer benchmarks its US out-of-home ad spending projections ... against Outdoor Advertising Association of America (OAAA) data, for which the last full year measured was 2017. Out-of-home spending includes alternative, billboards, cinema, street furniture and transit.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Sources
Chart Title
US Traditional Media Ad Spending Growth, 2019 (% change)Publication Date
February 1, 2019