Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
Data is from the February 2019 Integral Ad Science (IAS) report titled "UK Industry Pulse: Advertising trends, technologies, and priorities that will shape the UK industry in 2019." 153 UK digital media professionals were surveyed online during November 14-December 14, 2018. Respondents were from the IAS database and promoted via IAS social media channels to gain additional non-database responses. 34.8% of respondents represented agencies, 26.8% publishers and 10.9% advertisers.