Alert
January 30, 2019

What Are US Adults Looking Forward to Most About the Super Bowl? (% of respondents, Jan 2019)

Description

US adults are looking forward to the Super Bowl game most, followed by the commercials

Chart Title

What Are US Adults Looking Forward to Most About the Super Bowl? (% of respondents, Jan 2019)

Publication Date

January 30, 2019

Sources

Source information is only available to PRO subscribers.
Topics
TVSportsUnited States

Related Charts & Analysis

The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Q&A: How Mint Mobile is prioritizing highly engaging content
Article
Q&A: How Mint Mobile is prioritizing highly engaging content
Disney+ edits content in the interest of brand safety
Article
Disney+ edits content in the interest of brand safety
Q&A: How the IAB is reimagining the future of digital viewership
Article
Q&A: How the IAB is reimagining the future of digital viewership
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Article
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
Q&A: Why YouTube focuses on the creator economy to drive viewership
Article
Q&A: Why YouTube focuses on the creator economy to drive viewership
How ‘services’ became Apple’s fastest-growing revenue category
Article
How ‘services’ became Apple’s fastest-growing revenue category
YouTube will stream 15 MLB games, further fracturing live sports
Article
YouTube will stream 15 MLB games, further fracturing live sports
The Weekly Listen: March Madness explained, QR code apprehension, and soccer's popularity skyrockets in the US
Audio
The Weekly Listen: March Madness explained, QR code apprehension, and soccer's popularity skyrockets ...
CNN+ struggles to attract viewers two weeks after launch
Article
CNN+ struggles to attract viewers two weeks after launch
Why TV is a must for growth marketers in 2022 | Sponsored Content
Article
Why TV is a must for growth marketers in 2022 | Sponsored Content
Over half of consumers want a streaming bundle option
Article
Over half of consumers want a streaming bundle option
Older on-demand subscribers fuel digital video viewer growth in the UK
Article
Older on-demand subscribers fuel digital video viewer growth in the UK
Capital One strikes a deal with MLB to boost cardholder perks
Article
Capital One strikes a deal with MLB to boost cardholder perks

Daily News

Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
In a first, TikTok will beat YouTube in user time spent
Article
In a first, TikTok will beat YouTube in user time spent
Display ad spending's potential disruptors: What's worth the buzz?
Article
Display ad spending's potential disruptors: What's worth the buzz?
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Article
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Bipartisan act could (eventually) lead to the end of Google as we know it
Article
Bipartisan act could (eventually) lead to the end of Google as we know it
These apps are ahead of the game on virtual goods
Article
These apps are ahead of the game on virtual goods
Elon Musk hints at super app and payment ambitions for Twitter
Article
Elon Musk hints at super app and payment ambitions for Twitter
How D2C disruptors are faring—and how they stack up against established brands
Article
How D2C disruptors are faring—and how they stack up against established brands

Latest Reports

US Proximity Mobile Payments 2022
Report
US Proximity Mobile Payments 2022
US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
Spotlight: Modernizing Medical Payments
Report
Spotlight: Modernizing Medical Payments
US Subscription Ecommerce 2022
Report
US Subscription Ecommerce 2022
Worldwide Ad Spending 2022
Report
Worldwide Ad Spending 2022
The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022

Popular on Insider Intelligence

In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Article
In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
In a first, TikTok will beat YouTube in user time spent
Article
In a first, TikTok will beat YouTube in user time spent
Display ad spending's potential disruptors: What's worth the buzz?
Article
Display ad spending's potential disruptors: What's worth the buzz?
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Retailers experiment with ways to reduce excess inventory and manage logistics challenges
Article
Retailers experiment with ways to reduce excess inventory and manage logistics challenges

"Behind the Numbers" Podcast

The Weekly Listen: Social media regulation nears, not interrupting consumers, and F1's US popularity
Audio
The Weekly Listen: Social media regulation nears, not interrupting consumers, and F1's US popularity
The Daily: CDP success, meaningful customer metrics, and clothing sizes for all
Audio
The Daily: CDP success, meaningful customer metrics, and clothing sizes for all
Reimagining Retail: Can private label brands inspire a cult-like following?
Audio
Reimagining Retail: Can private label brands inspire a cult-like following?
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?

Trending in United States

In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Article
In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Metaverse: hype or reality?
Article
Metaverse: hype or reality?
Broadcasters benefit from ad dollar shift to digital TV
Article
Broadcasters benefit from ad dollar shift to digital TV
US TikTok Advertising 2022
Report
US TikTok Advertising 2022
Economic turbulence hits media and tech companies
Article
Economic turbulence hits media and tech companies
US Beauty Ecommerce 2022
Report
US Beauty Ecommerce 2022
US Display Ad Spending 2022
Report
US Display Ad Spending 2022
It’s becoming easier to advertise on TikTok
Article
It’s becoming easier to advertise on TikTok
To keep growing, TikTok must appeal to all ages
Article
To keep growing, TikTok must appeal to all ages
Display ad spending's potential disruptors: What's worth the buzz?
Article
Display ad spending's potential disruptors: What's worth the buzz?
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising
In a first, TikTok will beat YouTube in user time spent
Article
In a first, TikTok will beat YouTube in user time spent
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
The US P&C Insurance Ecosystem
Report
The US P&C Insurance Ecosystem
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs