January 28, 2019

US Super Bowl Viewers' Preferred Social Media Platforms for Viewing Super Bowl Ads Before the Game, Jan 2019 (% of respondents)

Methodology

Data is from the January 2019 Burson Cohn & Wolfe (BCW) "6th Annual Super Bowl Survey" conducted by PSB Research as cited in press release. 1,002 US Super Bowl viewers ages 18+ were surveyed online during January 9-14, 2019. Respondents plan to watch the Super Bowl this year and watched the Super Bowl last year. Respondents were female (50%) and male (50%) and identified their ages as 18-24 (10%), 25-29 (15%), 30-34 (15%), 35-44 (15%), 45-54 (15%), 55-64 (15%) and 65+ (15%).
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Chart Title

US Super Bowl Viewers' Preferred Social Media Platforms for Viewing Super Bowl Ads Before the Game, Jan 2019 (% of respondents)

Publication Date

January 28, 2019