US Internet Users Who Would Share Their Shopping History with Amazon for a Discount, Nov 2018 (% of respondents)
NoteRespondents were asked if they were willing to share their buying habits from a competitor such as Target with Amazon for a discount in their next shopping cart. They were next asked what was the minimum discount Amazon could give to persuade them to share their purchase information.
MethodologyData is from the January 2019 Blis report titled "The Currency of Data: Quantifying the Value of Consumer Information in 2019." 2,000 US internet users ages 18+ were surveyed by AYTM during November 2018.