Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
January 14, 2019

What Do US Companies Consider the Primary Drivers of Digital Transformation? (% of respondents, Sep 2018)

Methodology

Data is from the January 2019 AppDirect "AppDirect Digital Economy Report." 481 US IT decision-makers from various industries were surveyed online during August 24-September 12, 2018 by Ipsos. Respondents are C-suite level professionals, directors and VPs working for companies with at least 100 employees. AppDirect is an end-to-end ecommerce company.