January 10, 2019

Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)

Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)

Note

Data was provided to eMarketer by Cowen and Company.

Methodology

Data is from the January 2019 Cowen & Company "Ad Buyer Survey VII: Advertisers More Bullish on 2019 US Ad Spend, Led by Digital Video Ascendancy." Approximately 50 US senior ad buyers from various industries representing nearly $14 billion in ad spending were surveyed during November 27-December 5, ... 2018.More
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Chart Title

Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)

Publication Date

January 10, 2019