Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)
NoteData was provided to eMarketer by Cowen and Company.
MethodologyData is from the January 2019 Cowen & Company "Ad Buyer Survey VII: Advertisers More Bullish on 2019 US Ad Spend, Led by Digital Video Ascendancy." Approximately 50 US senior ad buyers from various industries representing nearly $14 billion in ad spending were surveyed during November 27-December 5, 2018.