What Direct-to-Consumer (D2C) Brands Are US Internet Users Aware of vs. Interested in Purchasing? (% of respondents, Oct 2018)
Data is from the November 2018 Activate Inc. report titled "Tech & Media Outlook 2019." 4,000 US internet users ages 18+ were surveyed online in October 2018. Activate is a consulting firm for entertainment, information, media and technology businesses.