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Explore our Research →Electronics and software brands front-loaded their 2025 ad budgets, then hit the brakes in H2
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Apr 1, 2026
Retail media’s offsite opportunities require measurement and careful planning
Article |
Mar 31, 2026
Brands want personalization at scale, but their data stack keeps getting in the way
Article |
Mar 31, 2026
The sound-on era: 3 trends shaping advertising in 2026
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Mar 31, 2026
Marketers are still catching up to the future of media
Article |
Mar 31, 2026
Meta retreats from PG-13 label for Teen Accounts after MPA challenge
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Mar 31, 2026
A leaked Amazon pitch deck makes the case for Rufus ads
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Mar 31, 2026
Novo Nordisk adopts tiered subscription pricing playbook for Wegovy
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Mar 31, 2026
FAQ on GTM engineering: Automating B2B's revenue growth potential in 2026
Article |
Mar 31, 2026
Retailers may need to add staff to improve customer experience
Article |
Mar 31, 2026
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Learn More →Glossier Hits $1 Billion Valuation: Are Successful D2C Brands Just Outliers?
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman discusses how direct-to-consumer brands find success in creating personal relationships with their customers.
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