November 14, 2018

Who Do Brand Marketers in Europe and the US Think Is Primarily Responsible for Brand Safety? (% of respondents, Spring 2018)

Note

Data was provided to eMarketer by Sizmek.

Methodology

Data is from the November 2018 Sizmek "Marketers Survey Results 2018: An Insider's Look at Media, Brand Safety, and Partnerships." 522 brand marketers in Europe and US from various industries were surveyed by Qualtrics during the spring of 2018. Respondents identified their job position as C-level ... (27%), director (18%), head of a department (21%), manager (22%) or VP (12%), located in France (15.1%), Germany (20.1%), UK (29.5%) or US (35.2%), with a number of employees of 2-99 (6%), 100-999 (29%), 1,000-4,999 (32%), 5,000-19,999 (22%) or 20,000 or more (9%), with annual revenues of less than $1 million (0%), $1 million-$100 million (29%), $100 million-$1 billion (30%), $1 billion-$5 billion (26%) or $5+ billion (13%). Sizmek is an omnichannel digital advertising platform.More
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Chart Title

Who Do Brand Marketers in Europe and the US Think Is Primarily Responsible for Brand Safety? (% of respondents, Spring 2018)

Publication Date

November 14, 2018

Sources