What Types of Offers Would Prompt US Mobile Users to Watch a Rewarded Video Ad? (% of respondents, by ad length, June 2018)
Data was provided to eMarketer by OpenX.
Data is from the July 2018 OpenX report titled "The Consumer Engagement Crossroads" in coordination with Mobile Marketing Association (MMA) and MediaMath. 100 US marketing professionals were surveyed during June 13-26, 2018.