November 27, 2018

How Did US Internet Users Shop During Thanksgiving Weekend 2018*? (millions and % of total)

Methodology

Data is from the November 2018 National Retail Federation (NRF) "Thanksgiving Holiday Trends Consumer Survey" conducted by Prosper Insights & Analytics. 3,058 US internet users ages 18+ were surveyed online from November 24-25, 2018. The margin of error is plus or minus 18 percentage points.