The 2018 holiday season was one of the best in recent years, with strong growth rates posted both online and at brick-and-mortar on the back of a robust consumer economy. But the conditions might not be as favorable as we look ahead to the 2019 holidays.
WHAT’S IN THIS REPORT? This report includes a review of the US 2018 holiday season and an early preview of the 2019 holidays, including our latest US retail and ecommerce spending forecast.
KEY STAT: Cyber Monday was the top spending day of the 2018 holiday season, with $7.87 billion, but Thanksgiving surprised at No. 3 with $3.68 billion.