October 10, 2018

Do B2B Marketers in North America Measure Content Marketing ROI? (% of respondents, by content marketing success, July 2018)


Data is from the October 2018 Content Marketing Institute (CMI) and MarketingProfs report titled "B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America," sponsored by Conductor. 771 B2B professionals in North America were surveyed during June-July, 2018. This report comes from a larger study of 1,947 respondents worldwide. Respondents identified their company size as fewer than 10 employees (15%), 10-99 employees (32%), 100-999 employees (31%) and 1,000+ employees (22%). Respondents identified their position as content creation/management (18%), corporate management (16%), general management (6%), marketing/advertising/PR management/communications (42%), marketing staff/support/administration (11%) and other (7%).