July 1, 2018

Top 5 Countries, Ranked by WhatsApp User Penetration, 2018 & 2019 (% of smartphone users in each country)

Note

For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/5a908d216ace8d0c504367b2/5b50d9c18ba72b0b60c3b049">click here.</a>

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.