June 21, 2018

Objectives Where Instagram Users in Select Countries Prefer Stories vs. the Feed, Oct 2017 (% of respondents)


Data is from the June 2018 Facebook IQ survey titled "Instagram Stories and Feed" conducted by Sentient Decision Science. 10,000 Instagram users ages 13-55 in Brazil (n=2,400), Indonesia (n=2,300), the UK (n=2,300) and the US (n=2,400) were surveyed during October 2017. All respondents use Instagram at least once a week.