Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)
A global survey of marketers asked about the main barriers their companies face in changing how they evaluate digital media spending: satisfaction with current metrics, limited budget/resources, existing metrics that are embedded with external partners or internally, lack of better alternatives, ... responsibility resting elsewhere within the organization, lack of buy-in from leadership.More
Data was provided to eMarketer by Xaxis.
Data is from the October 2018 Xaxis "2018 Outcomes-Driven Media Survey." 4,798 senior digital marketing managers worldwide were surveyed online during September 14-October 4, 2018 by Censuswide. Respondents were from Argentina, Australia, Canada, China, Denmark, Germany, India, Italy, Mexico, Norway, Poland, Singapore, Spain, Sweden, UK and US. Xaxis is a programmatic media and technology company.