Where Do US Internet Users Plan to Purchase Holiday Gifts? (% of respondents, 2017 & 2018)
Data is from the October 2018 National Retail Federation (NRF) "Holiday Spending Survey" conducted by Prosper Insights & Analytics as cited in press release. 7,313 US internet users ages 18+ were surveyed online during October 1-11, 2018. The margin of error is plus or minus 1.2 percentage points.