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October 12, 2018
Top 5 US Beauty Brands on Select Retailer Sites, Ranked by Retail Ecommerce Sales Share, Oct 2017-Sep 2018 (% of total)
Description
Dove and Neutrogena are dominating US beauty brands in retail ecommerce across major retailer sites, with the two brands accounting for around half of beauty share of sales on select sites in 2017-2018.Note
Data was provided to eMarketer by Edison Trends.Methodology
Data is from an October 2018 Edison Trends analysis of aggregated and anonymized metadata collected from ereceipts of US consumers during October 2017-September 2018. Edison's panel of 3+million consumers tracks $1+ billion per month in ereceipts from 12,000+ merchants across 25+ categories of products.Sources
Chart Title
Top 5 US Beauty Brands on Select Retailer Sites, Ranked by Retail Ecommerce Sales Share, Oct 2017-Sep 2018 (% of total)Publication Date
October 12, 2018